Years ago while at sea I was chatting
with a fellow Marine. He was a senior staff noncommissioned officer, or SNCO,
but I cannot recall if it was the gunny or sergeant major as I had great
conversations with each. The topic of discussion was waste in the US military.
One imagines $10,000 bullet-proof hammers. Our conversation was about other
kinds of waste though, that which is deemed acceptable, some even desirable. That
subject was nice for discussion as it addressed some key differences between expenditures,
whether of money, labor, the combination, and effects on organizational
success. This led to a more illuminating topic, one that educates me further
each time it is recalled, that of quality.
Fundamentally the subject of waste relies upon the definition of quality, for
what is not quality is a waste. The issue with
this however, is that quality itself is indefinable. Addressed in his book Zen and the Art of Motorcycle Maintenance,
Robert Pirsig posits that to recognize quality, whether of subject or someone,
it must be contextual. Wikipedia simplifies it as:
“Pirsig's thesis is that to truly
experience quality one must both embrace and apply it as best fits the
requirements of the situation. According to Pirsig, such an approach would
avoid a great deal of frustration and dissatisfaction common to modern life.”
Not a terrible read.
This
post aims to apply truthful notions of quality to a specific subject within the
fitness industry and dispel those notions that cloud the perception of
consumers. That subject is in a word, content.
Content in this context is akin to information, consumers akin to readers and practitioners
of that information. Ranging from magazines to web articles and videos to
professional and more developed content; things like certification courses and
books come to mind. The purpose of this aim is to improve reader satisfaction
with their consumption of fitness content while reducing or eliminating
potential frustration in acquiring new information. Henceforth improving the
quality of the content one chooses to consume. Ideally with the resultant
increase in physical abilities. The end goal, to improve not only content as it
continues to exist, but so too the progression of human ability. For the
reader, to improve the ability to determine desired qualities of what they are
consuming. Practical applications in furtherance of ability is an individual
need; something best sorted out by the lifter and time in the gym.
Packaging
is a considerable element of any product, certainly content is a product,
however packaging is not the product.
Only the means in which it is presented. As such readers should refrain from
attaching perceptions of “packaging” to quality of content; although it can be
a situational heuristic. An array of references is a simple but straightforward
example at the start of this discussion regarding the quality of fitness
content today and its reliance on packaging. That example will be further expanded
upon later as it relates to other notions of quality.
Addressed early in determining
quality of content is the completeness of that information. Completeness
lessens with brevity in nearly all fitness content. The use of data an extreme example of brevity and incompleteness, for there is no context when presented only a number. An
added sentence or two is a dual edged sword. One side giving false confidence
to the reader in an all to brief explanation; the supposed "context". The opposite edge cuts them down when they stumble. Opposing
this though would be full completeness and brevity. Perhaps existing only when
the creator has mastered their craft. Generating succinct content in complete and applicable
forms is hard to come by, maybe only applicable to the newest
trainee and absolute scientific statements. Though such rarities are easily confused by absolute
statements of opinion. Most easily of all made brief and seemingly complete.
Quickly
consumed information is the majority of fitness content as it exists today. Much
of it in under five minutes. Ten being a stretch. So those who hold scientific
backing as a requirement for content, a well-meaning intent, will find brevity
seriously limiting the quality of the fitness information they consume in most cases.
Consider the muscle rags that populate magazine racks wherever they exist. Ideally
these offer glimpses into scientific ideas; commonly they misrepresent them. In
other qualitative ways they fall equally short. Notice the significance of its packaging
– high definition images, glossy pages, vibrant colors, striking fonts. Each
manipulate the consumer into feelings of quality as the muscle magazine is read. The glossy pages feel good. The
ripped fitness professional looks good.
This information is good.
35 Days ain't gonna happen if the starting point is 35% body fat.
Brevity is
identifiable easily to the consumer. Quality not so much. Whether a magazine
article on page or online most readers know a handful of paragraphs will take
them a handful of minutes to consume. Easier still, a YouTube video explaining
some fit-pro’s bench plan tells the consumer how much it steals from them: conveniently
just two minutes and thirty-one seconds. Brevity is the most common structure
in the fitness world that limits completeness of information thus negatively impacting
the ultimate quality of content. Not only regarding scientific foundations within
content as it relates to quality perceptions, but so too in regards to quality
perceptions in relation to anecdotal fitness information. As fitness is not a
wholly scientific endeavor, it is in part creative, it is clear that brevity
within such confines serves anecdotal information equally bad. The perceivable
truth, told when opening such a rag, jumps out! In large font the scientific is
quoted in a sentence or two. The anecdotal? Said by the half-naked image that sentence
is printed on. High quality information.
Eliminating brevity does stand to eliminate
learning new pieces of information that can be summarized quickly and
conveniently. As it would happen fitness is not rocket science, and so
concepts therein do stand a larger chance of effective summary, whether scientific
or anecdotal. Brevity, specifically dealing with content as it exists in
magazine articles (physical and online) and internet videos produces
information saturation. An
example paints a clear picture: science findings published weeks or months ago newly interpreted and condensed down into a mere 300 words by the 20-year-old
intern… at every fitness website on the internet. Much of that leaning towards opinion. This forms information saturation. Fed primarily out of creator brevity, whether forced or
desired, saturation of information further inhibits creativity. These over
represented normative ideas filling the mind space where otherwise original
content may be crafted. Brevity, incompleteness, and saturation of this kind is
the enemy of originality, of creativity, two of many considerations that give
context to quality.
In
the worst scenario imaginable, years of quickly and easily consumed incomplete
information, within an environment saturated with such content, leads fitness
content creators down an endless road of low quality creations. Low quality from
lack of originality and sigh inducing repetition. Fulfilling for neither them
or their customers. This stokes the flames that destroy quality. Deadlines are
due and articles must be submitted for publishing each week; the demands of an
editor. Where is the time to think about
esoteric training ideas? Who has time to read it? A modern content creator
thinks. Information saturation serves to fill gaps on pages and update
websites, earning more clicks, likes, more ad revenue. High quality but brief
information is wholly different than this kind of content. Although it is
harder to identify in such a saturated space, like finding eggshell in a
blizzard. Hardly an effort worthy of a single mouse click. A creeping hazard
across fitness professions.
Oversaturation
leading to a drought of creativity is not a hard thing to understand. As the
last few paragraphs told it, fitness content in most cases, is a curated
endeavor. The information being generated from writers and the like, whether
experts or those who fancy themselves, directed by their own or an editor’s
commercial goals. Why publish what cannot sell, will not be watched,
or read? Questions an editor. The creator morose in their brevity, why bother? Such an attitude culls the herd of creators and further stymies creativity as it
pertains to fitness content. Does this lack of creativity promote an
environment prone to quagmire, issue for both content creators and consumers?
Certainly so. Just as creativity is a valuable trait from business to science
its importance exists within fitness. From problem solving to motivation,
inducing creativity progresses an individual. Removing it slows them. Likewise
progress within the fitness field slows as creativity dwindles.
Recall
in the first paragraph my conversation with a senior about waste. We ended up determining that one should seek to work within waste controlled structures, thus inherently reducing
waste produced in the process of their efforts. That is to say proactive control versus reactive "clean up". In a similar way fitness
has conceptually entrapped itself in quality limiting structures. The foremost cause
of this failure being the waste of good information for the sake of brevity. Regarding information dissemination, the old
adage “the medium is the message” gives credence to the term “muscle rags.” YouTube
can be the audio-visual translation of this. The combination of which sometimes
better suited for RedTube. At what point does this resource type betray itself
permanently within quality limiting structures like brevity? The moment has
already come.
Look like this in 7 minutes!
Follow the RedTube link below.
Moving
beyond what we will call “common content” the next subject is higher on the
echelon of quality. The previous may eschew the scientific or anecdotal details
for hype words and aesthetic appeal, a quality in its own way. (It is assumed
those magazines and sites are bought or visited in large part for the pictures
anyways.) Things such as essays, books, and certification courses
provide the consumer with more complete concepts surrounding fitness. Whether
this be scientific understanding, if not understanding at least providing
complete evidence; or reliable, clearly communicated, and honest anecdotal
details. The error here is to fall back on identifying completeness with
quality. Whereas completeness matters when misrepresentation is at stake,
completeness matters far less when it stands to cloud consumer understanding;
or otherwise mystify them about some fitness topic. A problem seen with
“professional content”.
This
“professional content” as it will be called, is so for a few reasons; some
follow. The first is that the more dedicated, educated, and experienced
individual tends to create this sort of information. People like this may write
articles or film videos, even frequently, and when they do so it tends to be the
cream of the crop. Packaged, at the very least, with bookends of letter
scramble after their name and one or two references at the end of the brief
article. But the majority who create “common content”, even of good quality,
will not move onto create professional content. This is obvious because harder
ventures are undertaken less frequently. Writing books, most would agree, is
more difficult than writing articles. But again, not all things are equal and
so the consumer must remain judgmental, situationally applying quality assessment
even when learning new professional content. A long book detailing how one went
from fat to fit is hardly a quality book if the author omits their gastric
bypass surgery. Similarly, is the exercise scientist who fudges the numbers to
prove a bias or conform to professional peer pressure. The lesson paragraphs before echoes here – Do not be fooled by
packaging. Amazing transformations, fantastical abstracts, inspiring stories of
success, a litany of graphs, charts, and references; these things are the
professional’s packaging. Determining true professional content is hard to do.
That
does not mean though that these things are without purpose or use. Take for example a
graph, its purpose is to communicate visually the results of an observance by
the author. These can be tremendously helpful to the reader, thus improving
quality of the content. But should that neatly presented package, the graph,
contain information of little practical application or, worse yet, incorrect within
the context of its use, is the product itself then of good quality to the consumer? Surely not. An example: Prilepin’s Chart, a commonly referenced guide
for volume and intensity. A decades old analysis of Soviet era weightlifters.
How applicable is this to the common fitness enthusiast with only one to two
years of experience, who may resistance train as a hobby just three or four
days a week, alongside cardiovascular activities like cycling, perhaps
intramural sports such as softball? Clearly the guidelines set forth by
Prilepin should have little impact on the training plans of this individual.
Grandma has PTSD from the time you made her do squats.
This
does not mean the chart itself is of poor quality, rather its qualities are not
properly suited for this consumer in its entirety. The inapplicable portions
waste. Here of space and time. As the creator knows, or should know, the lack
of applicability to the desired customer fills space that could otherwise hold
more beneficial information; or not exist at all. Consumers of fitness content,
already indoctrinated with brevity, soon begin recognizing wastes of their
time. Information they cannot apply physically tends to fall within this
consideration. This initiates a crisis of creativity because a creator of
fitness content may seek out science to build upon seeing it as a just means to
reinforce their authority; the professional majority’s chosen quality standard.
This method fails to produce quality content when constructed improperly due to
lack of true creator knowledge and understanding of their basis. Quality disappointment
occurs when such basis is contrived upon false knowledge of the evidence or
intentional perversion of it to fit creative needs, rather than the consumer’s own
productive needs. In cases like this the packaging of science resonates poorly. This could be due to the creator’s poor inspection of elements and construction
of the whole, or simply that particular reader is not convinced or
motivated by such a basis. Which is another reason why fitness content creators
also rely upon the anecdotal.
Just
as with science, misrepresentations of anecdotal evidence as a creative basis
for fitness content exists. Probably in the greatest quantities. Once again,
the creator of content is seeking out a means to reinforce their authority,
this time appeals to emotion are used instead of appeals to scientific faith. The
anecdotal fitness evidence is manifested in a myriad of ways. From client
weight loss stories to fanciful tales of personal struggle and glorified victories. The creator of such
content intends to convince their customer that they can have the same results
and to trust in the creator, because they have done hard things.
Should
individual progress be the heaviest measure when considering quality of
information? No. It is tied to ego and both the creator of information and the
person who puts it to use are invested in preventing waste of their mental and
physical efforts. At best let is serve as a window of possibilities. Proper use of anecdotal convincing requires a greater
amount of space and time to communicate for its details cannot be exactly
expressed. Rather they must be voiced by means of storytelling, using analogy
and contextual references in order to frame the consumers understanding.
Without it, the content is incomplete, thus reducing its quality. Undertaking
reliance upon mostly, or solely, anecdotal evidence in today’s fitness content
market is a foolish endeavor. This is because even in “professional content”
brevity and succinctness are a valued trait, and so science, with its definite
terms makes brevity within this context easier.
Present still is brevity, a
characteristic broadly undermining fitness. Anecdotal
evidence tells the story of individual differences and how one came to surmount
these obstacles in the achievement of their goals. Without it, intangible
lessons of personal fortitude and creativity are absent; persuasion towards motivation
and inspiration.
Creators use one or both, science and anecdotal, as a means to
make good quality content as well as authority progression; a quality inherent
to all their creations. What readers must understand is that individual creator
authority does not guarantee the quality of their individual products. Rather
it should serve as a form of packaging. To this many fall victim: Applying
creator authority as the primary quality concern rather than assess quality
across their individual creations piece by piece. Such persons might be
unknowingly trapped in a cult of personality bolstered by today’s social media
driven professional ecosystem.
I'm over the top. That means I know what I'm talking about.
A
professional can be a wealth of information, yet are only able to effectively
communicate it in writing, underperforming as a speaker at seminars for example.
Someone buys their book and months later pays hundreds of dollars to attend the
author’s training seminar, leaving it dissatisfied. Maybe only in the presenter,
perhaps too in the content, or the creator themselves. What effect does this
perception have on quality thereafter, in all present?
This
is a reminder to always determine information quality like food, by the bite,
rather than from looking at the menu or even smelling it from across the table.
Like food, fitness content must be interacted with in order to fully observe
quality. Looking at a steak one cannot determine its quality. One must bite, chew,
pulverize, and transfer the steak across the tongue. Taking time to savor its
taste in order to determine a portion
of quality. Other experiences wholly separate from taste, like texture, providing
their own unique quality input. Similar is the consumption of fitness
information. Its quality taking variable time to assess; but many things taste
like they look. A nibble is often sufficient.
Professional
content relies much more upon creator authority because it takes more time to create
and consume. Their authority an investment of time to develop. Starting first
with their ability to achieve and source quality bookends. Themselves
sacrificing brevity to do so. A risk to the creator undertaken as a gift of
brevity to their consumer. High quality fitness content of this nature requires
immense amounts of time to create as it relies upon both story telling of
anecdotal information as well as the breakdown into finer parts whatever science
used in furtherance of consumer understanding. Thus resulting in the desired
content quality from the creator. Whoever takes this in, via word, video, or lecture, has the responsibility of fully determining quality themselves. Each
method of information creation having unto itself specific notions of quality.
Those
attending seminars and reading books want to know their commitment of time,
sacrificing their own brevity, will result in higher quality information
earned. This is not always the case, but consumers still eagerly implement and
proselytize fitness protocols hoping to achieve a sense of self despite
whatever waste of time it may have actually been. Trust is not in the content,
not of the product so to speak. The expedited trust resulting from the
professional content packaging. Be wary of the effects this can have on quality
perceptions. Contemplate greatly personality and appearance in a personal
setting like a seminar for example. How have those things affected the quality assessment of the information given?
Further
consider the surface impact of footnotes or references in professional content.
This information is more detailed and separate from the source at hand. Its true
applicability, and thus quality, must be gone into further to comprehend. What
these things do is present the image of quality to the consumer. One sees these things on the page, reference numbers and footnotes, and bothers
not to examine them. Assuming that surely the author has and determined their
proper value to their own creation, and so the consumer of the information
takes quality for granted based upon the mere existence of a number. (1)
Understand
this – that robs one of gaining greater quality from that content! Do not be
the reader who makes these things into packaging, for if the creator is truly the
cream of the crop, then that was not the intended purpose. The purpose is to
further improve the quality of the product one is interacting with. Recall that
fitness information, like food, must be appreciated over a period of time to
accurately understand quality. As one takes in professional content do so
wholly to improve satisfaction. Satisfaction applied to fitness
implies physical reward. Motivation enough to begin this practice if not
already doing so.
"Dear diary, today I realized not a single citation in all of last week's
reading made a difference to my squat. It was crushing. Why has the Lord
cursed me with everlasting weakness?"
Assume there existed a fitness content creator who used footnotes maliciously, knowing
their inapplicability or inappropriateness to the content being made? To wow,
amaze, or mystify the reader; Danielewskian in a sense. Using these things
primarily to fortify perceptions of authority rather than provide information
clarity. Hoping the consumer treats these things as packaging like they did
themselves. Relying upon a false aesthetic to attain quality fulfilment. Readers
may be surprised to learn that some content creators rely upon this manner of
deception. Using these perceptions of quality to bolster authority. What a
disaster it would be if the majority of consumers treated these things the
same, as packaging. In such an environment quality dies. Being drowned out in
an oversaturated market of content built upon incomplete and manipulated
information.
When consumers of fitness content choose to make foot notes and
references, whether to scientific or anecdotal resources, into packaging, the
creators of such content see the allure of an easier route. True for both
common and professional content. Questioning their motives, thinking, why take the time to vet these studies when
most of my readers wont? Like brevity earlier this is a pitfall to avoid.
Luckily when one avoids brevity they participate in combating the spread of
such fitness content and hinder the professionalization of these individuals in
the fitness environment.
But
suppose now the consumers of such manipulated, incomplete, or otherwise determined
low-quality content take in that information faithfully and produce results, is
it after some chewing on, of quality? It could be argued that yes, this
information is of quality ex post facto. Is not much of exercise science today
proving what was effective decades ago? Maybe not the whole truth, but a
large part of it. Here one must look back and determine the basis factors that
resulted in their fitness progress? Was it faith and effort upon the
information gleaned or was the creator truly ahead of their time? What studies
are created out of a need to prove those efforts of lifters, bodybuilders,
runners, cyclists, etc., whose claims have been clung to and now warrant
examination? The results feasibly predetermined by training bias held by the
scientists themselves. After all, who makes such a scientific field their
profession without being actively involved in fitness personally? Few, if any.
Does
it matter? The corruption of evidence, or creation of it, as a means to yield
results if those results are in fact produced? Maybe so if differences
in rate of progress could be made; individual differences would make this a
substantial task. But should a person confess that they enjoyed the “unfounded”
training means towards their goal more – what of the information then? The
lesson here is that single factor quality assessments are near useless. Relying
upon bookends of authority or just one or two means to evaluate quality of
content is utterly incomplete. Many readers already placing far too much weight
upon creator bookends and other forms of packaging.
Sure there may be a better way.
But what if he just likes this stupid shit?
Some
choose to practice fitness for philosophic or emotive reasons, the execution of
effort reflecting their underlying motivations. This commonly categorized within the anecdotal.
A person driven by emotion may benefit less from scientifically based content, yet
only find that content in today’s market. Walking in hand is the
creator of that content, finding themselves limited because the professionals
who came before too narrowly defined the path. Their unique content’s quality
impacted due to a stale knowledge environment of which they had no part in constructing.
Some creators find comfort in today’s limited environment, like prisoners do
after a while, because considering broad terms invites the unknown. Frightening
to a person whose authority is almost entirely dependent upon what they know. Admitting lack of
knowledge diminishes this and so content creators skittishly venture into areas
of information that may benefit them; whether by resource or inspiration. From
this fear consumers develop the belief that only things conveniently summed
ought to be trusted.
Should a mother trust in science, or faith, when needing the strength to rescue her
children? What study should she refer to before sprinting into a burning
building to drag them out, far surpassing any physical effort she has ever
performed? Why, not too long ago, was a 900-pound deadlift almost unheard of when
the record now stands over 100 pounds heavier today? Did that progress in human potential
manifest from an improvement in factual training basis, technology, or
something intangible? The cause of such improvement immeasurable as it is a combination of each. Are people
fools if their exercise protocols are not based in facts, perhaps comprised
more of philosophic justifications than the scientific? If fools, at what point
should one quality consideration take priority over the others? Remove the
emotive from Eddie Hall’s record 500-kilogram deadlift and what remains?
Without that quality, emotive, not even the man himself.
Now coming into focus is the limiting atmosphere of fitness content today. Its waste
of human physical potential, unknown.